“A Brand New Day”, a meaningful event held on the 5th of August 2015 at the Hin Bus Depot Art Centre Penang marked the beginning of an exciting future for all our staff. It was the day our new brand would be revealed, transforming and reinventing Penang Butterfly Farm into a new kind of “Nature Learning” sanctuary. While the transformation is taking place, our premises in Teluk Bahang will be closed for the redevelopment. Re-opening is planned for early 2016.
The day started out with heavy showers in the wee hours of the day. However as staff started trickling in at 9am for the registration, the skies started to clear up and we were blessed with golden rays of sunshine.There were a slew of events lined up for the staff on the day, one of the highlights of the day was the Bug Collection Competition. Fellow Entopians had the chance to show of their creativity in four different categories – Bug Art, Bug Craft, Bug Graphic, and Bug Photography. A generous cash prize awaited the winner, the daring and adventurous may choose to participate in all categories and try to bag all the prizes.
As guests from the media, VIPs and staff started to fill up the venue, we readied for the event to begin. Mr. David Goh, founder of Penang Butterfly Farm back in 1986 kicked off the event with his opening speech. He mentioned that Penang Butterfly Farm is making a big and impressive step in the tourism industry, he also expressed his confidence in passing on the mantle of leadership onto a new generation of leaders; current CEO, Joseph Goh and his management team. Mr. David Goh also hopes that everyone gives their support to the new leadership to make this big transformation a reality.
Mr Joseph Goh, CEO of Butterfly House (PG) Sdn. Bhd. went on to address the floor by thanking the working committee and introducing new members to the Entopia family. He then went on to explain the vision and mission of Entopia and what it means to be an Entopian. “Our vision is not just crafted in a day or two, it encompasses months and months of discussion on how it will resonate with everyone at PBF (Penang Butterfly Farm), while keeping our focus on living in harmony with Mother Nature”, Joseph iterated. He then continued to explain the meaning of the new brand Entopia. “Our newly crafted brand is inspiring, spirited, imaginative and genuine. These are our personalities”, Joseph explained.
After the short and meaningful speech, a short video portraying the history and progress of Penang Butterfly Farm from inception up to the closing of the last shutters of the farm to pave the way for the farm’s transformation into Entopia today. The video brought people to tears as memories of joy and various experiences flashed through each and every person at PBF.
The highlight of the day, logo building by the staff, investors and media immediately proceeded after the memory infused video. Members of the media were invited to unlock three boxes which contained puzzle pieces of the Entopia logo, which would then be built systematically by Entopians, investors and the media. It was an exciting and meaningful activity as it was the first time the new logo would be unveiled! The logo was completed with the final piece being placed by none other than CEO, Joseph Goh, this would officiate the new brand and complete the unveiling.
In order to complete the day, Entopians were given goody bags with new uniform, staff ID tag and other goodies. A group photo was taken with all Entopians bearing the new logo on their chests with the new uniform. Lunch was served, and a short media sharing was conducted whereby more details about the project was shared by the CEO.
There were a slew of fun games prepared for fellow Entopians, winning groups would receive a souvenir. It was a fun time for the staff as everyone had to mingle and work together in order to emerge as the victors. Before the day came to an end, the winners of the Bug Collection Competition was announced. A very big thank you to all participants for showing great creativity in each submission.
As all good things must come to an end, this marked the close of A Brand New Day and the beginning of a new and exciting journey for Entopia and fellow Entopians as we forge forward to bring Mother Nature closer to the community. We are the voice of nature!